John Doyle Art Direction & Design
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Platforms

Working with NYC Agency Strawberry Frog, I was asked to help launch the first automotive vehicles from India to the US under the Mahindra brand. The initial line of vehicles were accessible mid-size SUV’s and Trucks. These were purposeful vehicles f

Working with NYC Agency Strawberry Frog, I was asked to help launch the first automotive vehicles from India to the US under the Mahindra brand. The initial line of vehicles were accessible mid-size SUV’s and Trucks. These were purposeful vehicles for people who would put them to work. The brand position that I created with the agency team was Rise. Though initially intended for the brand’s Automotive division, it was adopted by the entire Mahindra conglomerate of 26 brands. In fact, Mahindra launched an initiative that poposed that if anyone in India had an idea that would help their nation Rise, Mahindra would try to make it happen. What began as a single brand position, became a rally cry for a nation.

“During a time in which the dignity of advertising fades and ideas become shrunken to 140 characters,
John remains a benchmark for brand majesty.”

Sally Hogshead
Author
Creative Consultant


Agency:
Strawberry Frog

Executive Creative Director:
Scott Goodson

Writers:
John Doyle, Sally Hogshead

Art Director, Creative Director:
John Doyle

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As the key pioneer in networking, Cisco continues to provide IT products and services across five major technology areas: Networking (including Ethernet, optical, wireless and mobility), Security, Collaboration (including voice, video, and data), Da

As the key pioneer in networking, Cisco continues to provide IT products and services across five major technology areas: Networking (including Ethernet, optical, wireless and mobility), Security, Collaboration (including voice, video, and data), Data Center , and the Internet of Things. In 2011, I was asked by Steve Hayden, Vice Chairman and Global CCO of Oglivy, to help create a new brand postion. Working with Steve and writer Dave O’Hare, we created “The Bridge to Possible.” It would take 7 years for Cisco to finally adopt the postion and in 2018, The Bridge to Possible, which is what Cisco has always and truly been, became the company line.

“John Doyle understands the power of design and superb art direction better than anyone I’ve been privileged to know -- but, even more important, he always applies that power in service to larger meanings. His work isn’t about making products or ideas look good -- it’s about manifesting the power those product ideas to get us where we’re going.”

Steve Hayden
Vice Chairman, Global Chief Creative Officer
Ogilvy


Agency:
Ogilvy

Vice Chairman & Chief Creative Officer:
Steve Hayden

Dennis Lim
Cisco Global Creative Director

Writers:
John Doyle, Dave O’Hare

Art Director:
John Doyle

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Though decades have passed now since doing the first global launch campaign for Timberland, it remains one of the most memorable experiences as and art director. A 77 day global shoot established the visual assets for the brand, but more importantly

Though decades have passed now since doing the first global launch campaign for Timberland, it remains one of the most memorable experiences as and art director. A 77 day global shoot established the visual assets for the brand, but more importantly, Timberland put a stake in the ground with a brand position that I created with former writing partner Paul Silverman while we worked together at Mullen Advertising. “Boots, Shoes, Clothing, Wind, Water, Earth and Sky.” was an atypical brand line, but it clearly defined what the brand made and the elements they were made to face. Such association gave Timberland a leadership role in footwear and apparel made for the elements, be they wilderness or urban.