Tiffany & Co. was the first company in New York to make the public aware of time, by installing public clocks throughout the city. Appropriately, they had the right to claim that they were the Inventors of The New York Minute. The campaign focused on the possibility of those moments with the introduction of the CT60 men’s watch. More likely happens in a New York Minute than in any other city in the world. New York minutes can barely contain all that happens - and will continue to happen - in the city that moves to the pace of Tiffany watches.
